Marketing Manager – Residential Builder

Take ownership of marketing for a growing custom home builder, with strong autonomy across brand, digital, campaigns and lead generation.

• Run marketing across brand, displays, product launches and lead generation
• Join a well regarded builder with a strong pipeline & real growth opportunities
• Work closely with senior leadership and have a real impact on the business

Our Client

Our client is a growing custom home builder with a strong focus on quality, design and customer experience. They are looking for an ambitious marketing professional ready to take ownership of the marketing function and play a key role in supporting continued business growth.

The Role

As Marketing Manager, you will own and deliver the company's marketing strategy across its residential building portfolio. Working closely with the Sales Director, senior management and external agency partners, you will have influence across brand direction, lead generation and customer engagement.

This is a hands-on role covering everything from digital campaigns and website performance through to display home launches, new product releases, promotions and brand management.

Responsibilities

• Develop and execute short and long-term marketing strategies aligned with business and sales objectives
• Manage the annual marketing calendar, campaigns, promotions and product launches
• Manage external creative, digital, web, media and SEO agency partners
• Oversee website content, performance and lead generation
• Manage paid, organic and email digital campaigns
• Monitor campaign performance, analytics and digital marketing results
• Manage brand identity and marketing assets across all customer touchpoints
• Plan and execute new product and display home launches
• Work closely with Sales, Design, Estimating and Construction teams
• Monitor competitors, housing trends and market opportunities
• Prepare marketing reports and recommendations for senior management
• Assist with managing the marketing budget and measuring marketing ROI

Requirements

• 5+ years' experience in a Marketing Executive, Marketing Specialist, Senior Marketing Coordinator or similar role
• Alread in or eady to step into a Marketing Manager position with the confidence to work autonomously
• Strong digital marketing experience across Meta, Google Analytics, SEO, websites and lead generation
• Experience managing external marketing agencies and multiple projects
• Strong commercial, analytical and project management skills
• Excellent written and verbal communication skills
• Residential construction, property, land development or real estate experience highly regarded
• Current driver's licence and willingness to travel between display homes and head office

Benefits

• High-impact role with genuine ownership of the marketing function
• Opportunity to step into a Marketing Manager position and progress your career
• Direct exposure to senior leadership and key business decisions
• Broad exposure across residential construction, product, digital and project marketing
• Work closely with leading external marketing agencies
• Opportunity to influence brand direction, lead generation and business growth
• Growing custom home builder with a strong focus on design and customer experience

In the past 5 years we have been extremely humbled to have placed over 16,000 people into meaningful employment. This equates to 21 lives enhanced every day!

Flynn Fiachra | ffiachra@marble.com.au | 03 8256 2200 | 0477 069 698

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To apply for the role click “APPLY”. Please note only shortlisted applicants will be contacted.